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Social Media In Singapore

  • As the total population in singapore continues to increase to about 5.8 million (5,784,301 as of 31st May 2018 taken from worldmeters.info), the number of internet users also increases rapidly over the years.
  • 3.3million of singaporeans Internet Users are mobile social media users.(from eMarketer, 2018)
  • 85% Penetration Rate recorded for social media and social network users.

Social Trends from consumer barometer and Behaviour of Internet Users in Singapore:

  • 50% of Millennialscomment/like a friend’s post daily.
  • 7 in 10 Singaporeans are active social media users.
  • 41% Purchase online.
  • 1 in 10 Millennials learn of new product via Advertising.
  • 35hrs/wk Average amount time spent on the internet by Children.
  • 45hrs/wk Average amount time spent on the Internet from Mobile Owners.

Social Media Influence on Buying Behaviour:

  • 91% of people were said to have gone into a store because of an online experience. – Marketing Land.
  • 84% Admitted to using digital tools before and during their shopping trips. – CMO by Adobe.
  • 78% Of consumers said that posts made by companies on Social Media Influenced their purchases. – Forbes.

Social Media And Purchasing Decision :

  • 81% of consumers purchasing decisions are influenced by their friends social media posts.

Social Proof Influence :

  • 72% of consumers trust online reviews as much as personal recommendations from real people. – Search Engine Land.
  • of consumers go to social networking sites to read product reviews. – Vocus.
  • of consumers say that positive online reviews influence their buying decisions. – Dimensional Research

Digital Word Of Mouth :

“A customer talking about their experience with you is worth ten times that which you write or say about yourself.” – David J. Greer.

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